Free UK delivery on orders over £30 Rated 4.8 by 9,000+ women 90-day money-back promise
About · Lumira

Our story

The story behind the scoop.

Lumira began with a simple frustration and a stubborn belief: that a daily ritual should be short, honest, and genuinely worth keeping. This is how it came to be, and the small principles we refuse to bend.

2019Founded in the UK
4.8Rated by 9,000+ women
2Ingredients, nothing padding it out
Made in the UK
A woman stirring Lumira marine collagen into a glass of water in soft morning light
"We wanted a routine that quietly works."
Maya, founder
10gMarine collagen per scoop
100%Vitamin C NRV per serving
3rdParty tested, every batch
90Day money-back promise

"We were tired of collagens that clumped, tasted of the sea, and hid two good grams behind ten bad ones." The frustration that started it

Est. 2019
A kitchen table, two friends, one stubborn idea
01How Lumira began

It started at a kitchen table.

Maya had tried nearly every collagen on the shelf. Each one promised the world, then clumped in her coffee, tasted faintly of fish, or buried a short list of good ingredients under a long list of filler.

So she set out to make the opposite. Working with a nutritionist and a UK manufacturer, we kept refining until the formula was almost boring in its honesty: a clinically relevant 10g dose of hydrolysed marine collagen, the vitamin C cofactor it needs to be put to use, and a texture that simply disappears into your morning.*

No sweeteners. No fillers. Nothing padding out the label. Just a small ritual designed to earn its place on your shelf, and quietly compound.

Small habits, quietly compounding.

Lumira marine collagen jar with a stainless measuring scoop on a calm cream surface
Fully
Traceable, batch to jar
02Sourcing & provenance

Where our collagen comes from.

Our peptides are hydrolysed marine collagen from a responsibly managed, wild-caught source. Small molecular weight, third-party tested, and traceable from the boat to the jar on your shelf.

  1. 1

    Responsibly sourced

    Marine collagen from a wild-caught source in responsibly managed waters, chosen for purity and consistency.

  2. 2

    Gently hydrolysed

    Broken down into small peptides so the powder dissolves clear and mixes without clumping or a fishy note.

  3. 3

    Third-party tested

    Every batch is independently tested for heavy metals, purity and peptide content before it is ever filled.

  4. 4

    Filled in the UK

    Blended, filled and sealed in a UK facility, then given a batch number you can trace right back to source.

Wild-caught marine source Hydrolysed peptides Third-party tested Made in the UK Traceable batches
03What we stand for

Three principles we do not bend.

A short formula is easy to say and hard to hold to. These are the values that keep Lumira honest when the shortcut looks tempting.

01

Clarity

A label you can read in one breath. Two ingredients, real doses, and nothing hiding behind a proprietary blend. If it is in the jar, it is on the front.

02

Evidence

We only make claims we can stand behind. Where the science supports it, we say so plainly; where it does not, we keep quiet rather than reach.*

03

Sustainability

Responsibly sourced, thoughtfully packaged, and made in a way we would be glad to explain in full. Small choices, made carefully, again and again.

04A note from our founder

I did not set out to start a wellness brand. I set out to make one thing I actually wanted to keep using: a scoop that did its job, tasted of nothing, and never asked me to trust a claim I could not check.

Everything Lumira does comes back to that. If a shortcut would make the label longer or the promise louder, we leave it on the table. Thank you for letting a quiet ritual into your morning.

Maya

Founder, Lumira

05Milestones

A slow, deliberate build.

We grew on purpose, one careful step at a time. A short timeline of the moments that shaped the jar you hold today.

2019

The first batch

Maya and a nutritionist blend the first honest formula at a kitchen table: 10g of marine collagen, vitamin C, and nothing else.

2020

Made in the UK

We move production to a UK facility and lock in third-party testing on every batch, from heavy metals to peptide content.

2022

The subscription

Women kept asking for one less thing to remember, so we launched a flexible subscription you can pause, skip or cancel anytime.

2024

9,000 women

Our community passes 9,000 reviews at an average of 4.8, and the formula stays exactly as short as the day we started.

2026

Still quietly working

Same two ingredients, same promise. We keep improving the sourcing and the packaging, never the length of the label.

Our promise

Made carefully, or not made at all.

Sustainability is not a badge for us, it is a set of small decisions we make on every batch. Here is what that looks like in practice.

Responsibly sourced

Marine collagen from responsibly managed, wild-caught waters, chosen for purity as much as consistency.

Kinder packaging

Recyclable-minded jars and minimal secondary packaging, refined a little further with every production run.

Made in the UK

Blended and filled close to home, which keeps our supply chain short and easy to stand behind.

Nothing wasted

Right-sized doses and a 90-day promise, so what you buy is what you actually use and keep.

✓ Try it for 90 days. If it is not for you, we will refund you, no jar to return.

Ready when you are

A quieter ritual, waiting for your morning.

One mixable scoop a day, for skin, hair and nails that quietly look after themselves. Start today and see how the small habit compounds.

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✓ 90-day money-back promise. Cancel, pause or skip anytime.

Illustrative demo: brand, reviews, stats and prices are examples, not real or included.